To motivate young children to read by working with them, their parents, and community members to make reading a fun and beneficial part of everyday life. RIF's highest priority is reaching underserved children from birth to age 8.
Reading Is Fundamental (RIF) is the largest children’s literacy nonprofit in the United States.
We prepare and motivate children to read by delivering free books and literacy resources to those children and families who need them most. We inspire children to be lifelong readers through the power of choice. RIF provides new, free books for children to choose from and make their own. The seeds of inspiration in these books have motivated children to follow their dreams and achieve their potential. Yes, it seems incredible for a book to launch a life, but it happens every day as hungry, inquisitive young minds reach out and grab hold of the new people, places, and ideas that books bring them.
Nearly two-thirds of low-income families in the U.S. own no books.
Planting seeds of inspiration in our nation’s most vulnerable children is what RIF and a network of more than 400,000 volunteers do. Whether in schools, homeless shelters, or community centers—wherever you find children—RIF volunteers spend countless hours distributing books, staging reading motivation activities, and promoting the importance of literacy in their communities.